McDonald’s
presents Dinoland U.S.A.
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Animal Kingdom
at Yesterland.com
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Sure.
There are plenty of attractions sponsored by corporations at the theme parks at Yesterland and Yester World.
But here’s a case of a corporation sponsoring an entire land!
Let’s take a walk around Dinoland, the land of Golden Arches.
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Photo by Allen Huffman, 2007
Go over the bridge into the land with the well-known logo.
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Photo by Werner Weiss, 2007
“Over 3 Billion Unearthed”—that’s a lot of fossils.
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Photo by Werner Weiss, 2007
Visit the dinosaur playground with your single-digit-aged kids.
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Photo by Werner Weiss, 2007
Here’s the attraction formerly known as Countdown to Extinction.
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Photo by Werner Weiss, 2007
“The Time Rover” is made possible by a grant from you-know-who.
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Photo by Werner Weiss, 2006
Check the movie billboard near Chester & Hester’s Dino Rama.
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Photo by Werner Weiss, 2007
You deserve a show today.
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Photo by Werner Weiss, 2006
Make a meal out of McDonald’s French Fries.
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Photo by Allen Huffman, 2007
Look up onto the roof of the Restaurantosaurus porch.
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Photo by Werner Weiss, 2007
Say hello to the replica of Sue, the biggest, most complete T-rex.
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Photo by Werner Weiss, 2007
Read about Sue. Then plan a trip to Chicago to see the real thing.
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Photo by Werner Weiss, 2007
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Photo by Werner Weiss, 2007
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Photo by Werner Weiss, 2007
Admire the clever posters near Dinosaur.
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Disney’s Animal Kingdom opened April 22, 1998, slightly less than two years after McDonald’s Corporation and The Walt Disney Company announced their 10-year global marketing alliance.
(For more about the alliance, see McDonald’s Food at Walt Disney World).
Thanks to the alliance, McDonald’s was the sole corporate sponsor of Dinoland U.S.A. for the first decade of Disney’s Animal Kingdom.
There were a lot of McDonald’s logos throughout Dinoland U.S.A.
But they weren’t annoying.
As park guests, we know that corporate sponsorships are part of the game.
The marketing alliance ended.
Disney and McDonald’s didn’t work out a new sponsorship deal for Dinoland U.S.A.
In 2008, the McDonald’s logos disappeared from Dinoland U.S.A.
That didn’t mean that the land shut down.
It only meant that The Walt Disney Company would no longer get the sponsorship revenue.
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Have you read about McDonald’s Food
at Walt Disney World?
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© 2009-2016 Werner Weiss — Disclaimers, Copyright, and Trademarks
Updated January 29, 2016.
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